The team behind the Shopstart webshop solution | Shopstart

About Shopstart

Shopstart was officially launched in early 2019 after about two years of intensive development and one year of operation with beta testers and later real webshops. The goal is to offer a complete and modern webshop that can be used by everyone.

On the inside the system is comprehensive and advanced. On the outside, the interface is simple and intuitive. It is a balance that is difficult to achieve, and we believe that is what makes Shopstart completely unique on the market.


Shopstart's development team has more than 24 years of experience in developing webshops.

We take great pride in developing technically solid, safe and smart solutions. We strive to create the best solution, not the most profitable.

Martin Bay Pedersen
Partner, developer
I'm responsible for the overall architecture behind Shopstart, including servers, networks, DNS, SSL, backup systems, etc. When there is time for it, I also enjoy contributing to the development of the Shopstart system.

Lasse Rovsing Brock
Partner, developer
I'm responsible for the development of the Shopstart system, both the web shop and the administration. I love to keep up with the latest in tech development, test new technologies and find the best solution to the challenges faced by an extensive system like this.

Jesper Pedersen
Sale and support

Anders Mortensen
Sale and support


Foreningen for Dansk Internet Handel
FDIH is an interest group for companies that use the Internet commercially. Through our membership of FDIH we have access to a comprehensive network and a knowledge base in e-commerce. FDIH also provides legal sparring. Member certificate.

Google Cloud Partner
We are a certified Google Cloud Partner so that we can help our customers with the setup and use of Google Suite G Suite. Partner site.